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Lyft's New Launch in Toronto and Latest Feedback From Rival Uber

Updated: Sep 8, 2018

Frank Jing, Business Development & Brand at GoParkr

San Francisco ridesharing company Lyft officially launched its service in Toronto on Tuesday, December 13th 2017. Although the ceremony did not explicitly mention Lyft’s main competitor: Uber, it is commonly understood that the key value differentiator between the two rivals is that Lyft has been successful with campaigns such as “Treating People Better”.

A photo, Uber vs Lyft

“We believe that we’re at parity with the competition in terms of (estimated times of arrival) and pricing,” Houghton said. “Where we really set ourselves apart is how we treat people. So whether it’s a passenger, a driver, or regulators, we really go out of our way to make sure people are treated well and fairly.”

A photo, Uber's loading screen on a mobile phone

Xavier Van Chau, Uber’s spokesperson said the following post Lyft's Toronto launch,

"(Uber) paved the way for ridesharing in Canada.” And Uber “welcome competition that encourages the use of more transportation alternatives” as “More options can help reduce congestion and pollution as consumers increasingly make the switch from driving their own car to using shared mobility services.”

A photo, a passenger using the Lyft app during a Lyft ride.

In the midst of Uber’s security breach, culture sexual harassment, Lyft marks its first international expansion with the city of Toronto. With the booming sharing economy tapping into all types of sectors in transportation from car sharing(Zip Car, Turo), taxi(Lyft, Uber, DiDi), to parking(GoParkr). Could this be the beginning of a new level of competition for ride hailing apps in North America, only time would tell.

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Author: Frank Jing, Business Development & Brand at GoParkr